This also means that distilleries are having to invest in more advanced production methods, like using a tahona to crush the agave rather than just a traditional roller mill, which can make the tequila more robust and earthy in flavour. Proper fermentation and distillation techniques are also being refined, which helps to produce smoother and more flavorful spirits.
The ageing process has become more refined too. “Tequila makers have started using new oak barrels and varying the ageing lengths depending on the desired taste profile. By enabling the tequila to rest in barrels for longer, tequila makers are able to achieve more complex flavours, such as vanilla and caramel notes in reposado and añejo tequilas specifically.
Collectively, these approaches have helped raise the quality of tequila and increase demand from consumers who are looking for more premium, authentic and higher quality spirits.
And if you think its just consumers who have noticed a difference and turned their focus to tequila, take a step back and look at the rise in ‘Celebrity Tequilas’ as high profile personalities are dabbling and investing in the spirit too.
“Over the last few years, we have seen the likes of George Clooney (Casamigos Tequila), Deleon Reposado from P Diddy, and Teremana from The Rock launch their own premium tequilas. And this is not just a boys club, Kendall Jenner has her own tequila brand with four variants – 818, and Eva Longoria has launched a tequila range too, Casa del Sol – a nod to her Mexican-American heritage. These tequilas are rare and collectible making them a conversation piece in your collection.”