In an effort to shift Cape Union Mart and K-Way into a younger edgier sphere, a streetwear collection has been created to infiltrate the Millennial and Gen-Z demographic.
Young gens are exploring life in new ways, taking pride in how they show up in the world because how they show up, sets them up for how far they can go. To them, adventuring is not limited to the great outdoors. They are constantly on the go, moving, discovering, and exploring. They want to be noticed by the world around them, showing off how they are showing up in the world and, in essence, building their street credibility – the new currency and culture.
Through the MMXXI limited edition range, we will show the younger generation that our products are built for them and that we’re using K-Way to inspire them.
This is a limited-edition capsule and will only be available in-store until sold out.